Kazi Shoiab - Performance Marketing Specialist

With over 6 years of proven experience in digital growth through performance marketing, paid media, conversion rate optimisation (CRO), marketing analytics, CRM systems, & AI powered automation. I specialize in building end-to-end customer acquisition and lead generation systems that deliver measurable business outcomes.

Experienced in managing Meta Ads, Google Ads, and multi-channel paid media campaigns, leveraging Google Analytics 4 (GA4), Microsoft Clarity, conversion tracking, attribution models, A/B testing, and funnel analysis to optimize campaign performance, improve user journeys, reduce acquisition costs, and maximize ROI.

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SPECIALIZATIONSS
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Skilled in designing and optimizing high-converting landing pages, implementing CRO strategies, and developing full-funnel marketing experiences that improve lead quality and conversion rates through continuous experimentation and data-driven decision-making.

Strong expertise in CRM and Marketing Automation, including Salesforce CRM, Microsoft Dynamics, HubSpot, Zoho CRM, WhatsApp Business API, Zapier, Make.com, and n8n, enabling seamless lead capture, nurturing, qualification, and automated customer journeys.

Technical background in WordPress, WooCommerce, HTML, CSS, JavaScript, REST API integrations, payment gateway integrations (PayPal, Razorpay), and AI-powered marketing workflows, allowing me to bridge marketing, product, sales, and engineering teams to build scalable, high-performance growth systems.

What i do

My Specializations

Performance Marketing

Drive scalable customer acquisition through data-driven paid media strategies. Expertise in Meta Ads, Google Ads, campaign optimization, audience targeting, budget management, A/B testing, and maximizing ROAS while reducing acquisition costs.

Analytics & CRO

Turn marketing data into measurable business growth. Experienced in Google Analytics 4 (GA4), Microsoft Clarity, funnel analysis, conversion tracking, attribution, heatmaps, user behavior analysis, and Conversion Rate Optimization (CRO) to improve customer journeys and campaign performance.

Automation & CRM

Build automated marketing systems that convert leads into customers. Skilled in Salesforce CRM, Microsoft Dynamics, HubSpot, WhatsApp Business API, Zapier, Make.com, and n8n to automate lead capture, nurturing, qualification, and customer engagement workflows.

Technology & Web Solutions

Develop high-performing digital experiences that support business growth. Specializing in WordPress, WooCommerce, landing page development, payment gateway integrations, REST APIs, and AI-powered marketing workflows that bridge technology, product, and marketing teams.

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About Me

Working In Dubai 🇦🇪
Involved in Tech & Marketing

I'm Kazi Shoiab, a Performance Marketing Manager and Growth Technology Specialist based in Dubai, UAE, with over 6 years of experience. I graduated from Osmania University with a Bachelor of Computer Applications (BCA), which provided me with a strong technical foundation that complements my expertise in marketing technology and automation.

The Journey

2019
Video Editor
2020
WordPress Developer
2023 - Moved to Dubai 🇦🇪
Digital Marketing Specialist
2025
Performance Marketing Manager
The Journey Continues
This is not the end. There's so much more to build, create, and share. Stay tuned.

Skills

Growth & Performance Marketing
Paid Acquisition (Meta Ads, Google Ads)
Conversion Rate Optimization (CRO)
Google Analytics 4 (GA4)
Microsoft Clarity
Salesforce CRM, HubSpot, Microsoft Dynamics, Zapier & AI Marketing Automation
WordPress Development (Elementor, Themes, Plugins) & Payment Gateway Integrations
WooCommerce & Shopify
HTML, CSS, JavaScript
SEO & Multi-Channel Digital Marketing
Whatsapp API & Email Marketing

Education

Bechelor of Computer Applications
Osmania University
Graduated with a solid grounding in programming, web development, and IT fundamentals, which laid the technical foundation for my career in building high-converting websites, marketing funnels, and automation workflows.